James has worked in software since the 1990s, when TDD was something you studied but never did and Agile and Lean were words you used to describe athletes. After working in a startup for 9 years, where he learnt the hard way about Agile, Lean Experiments, Microservices and Pipelines, he started a new life as a consultant in 2005. James is now a principal at Codurance where he tries to encourage positive business transformation through software excellence and a focus on outcome driven cross functional teams.